Some Patches Required
Hello everybody, and welcome to Some Patches Required. Every other Wednesday, your hosts Aaron and Zak use their backgrounds in game development and analysis to discuss various facets of the ever-turbulent games industry. From interviews with AAA/indie devs to deep dives on timely topics, the duo hopes to entertain and educate you on this wild medium we all love.
Some Patches Required
Monopoly Go!: The Obscene Cost of Games Marketing
When you look at a game like Monopoly Go!, your first thought is probably not that its marketing budget was nearly twice the annual GDP of the Marshall Islands. That's right, Hasbro and Scopley spent a borderline-obscene $500 million to get their new mobile title in front of as many eyes as possible... and it seems to have worked.
This week, Zak and Aaron sit down to talk about the cost of marketing games both huge and humble, and why the mobile sector tends to see such enormous price tags when compared to their AAA counterparts.
Please, enjoy.
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